Trend Spotting – the discipline to stay ahead


What you'll learn in this crash course:

  • Obtain the latest insight of the 4th Industrial Revolution it.
  • Discover the 76 underlying emerging and disruptive Megatrends of the 4th Industrial Revolution
  • How to read emerging and disruptive forces and drivers
  • Explore how to spotting Mega-, Marco- and Micro trends
  • Navigate trends along the performance, maturity and adoption lifecycle of early adopter, industry adopter and standards adopters.
  • Identify strategic inclinations of trends
  • Realize how to link trends with threats and opportunities
  • Gain insight to the latest management concepts and techniques to gain competences and competitive advantage of trends spotting.
  • Understand when to innovate and where to transform


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